The new customer is the "TRYSUMER"

Trysumer's are experienced consumers who love to try out new things because they are cheap, or expensive, fun, and different.

Again, we are talking about the economy and the downtrend in retail, DO NOT become a "brand slut" only desiring what other's already have..

Dare to be bold, try something different, wear something different, and lo and behold YOU will be noticed..